I have not read through the booklets yet - I shall add them to my ever increasing pile. The little cow toy is very cute and I shall be adding that to Baby's box.
You can sign up for the Cow and Baby Club here. The packs are available if you sign up before 30 weeks of pregnancy.
I actually signed up for quite a few online clubs and I can't remember most of them. I am sure I will be getting a few more surprises through the door over the next few weeks.